/* Capacities-inspired project system. Text and behavior remain in index.html/app.js. */
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:120px}
body{margin:0;background:var(--paper);color:var(--ink);font:400 var(--body)/1.6 var(--font);-webkit-font-smoothing:antialiased}
[hidden]{display:none!important}
a{color:inherit;text-underline-offset:4px}
button,input,summary{font:inherit}
img{display:block;max-width:100%;height:auto}
h1,h2,h3,h4,p,figure,ul,ol{margin:0}
h1,h2,h3,h4{font-weight:600;letter-spacing:-.015em;text-wrap:wrap}
h1{font-size:var(--h1);line-height:1.16}
h2{font-size:var(--h2);line-height:1.2}
h3{font-size:var(--h3);line-height:1.3}
h4{font-size:18px;line-height:1.4}
p+p{margin-top:16px}
strong{font-weight:600}
ul,ol{padding-left:22px}
li+li{margin-top:12px}
:focus-visible{outline:3px solid var(--focus);outline-offset:5px}
.container{width:min(var(--content),calc(100% - 80px));margin-inline:auto}
.section{padding:96px 0}
.wash{background:var(--section)}
.section-heading{margin-bottom:40px}
.section-intro{max-width:70ch;margin-top:20px;color:var(--muted)}
.visually-hidden{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip-link{position:fixed;left:12px;top:12px;z-index:20;background:var(--paper);padding:12px 20px;transform:translateY(-200%)}
.skip-link:focus{transform:none}
.button{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:14px 20px;background:var(--ink);color:var(--paper);border:1px solid var(--ink);border-radius:var(--radius-button);font:600 15px/1.4 var(--font);text-align:center;text-decoration:none;cursor:pointer;transition:background .16s}
.button:hover{background:#353538}
.accent-line{text-decoration-line:underline;text-decoration-color:var(--underline-color);text-decoration-thickness:.12em;text-underline-offset:.16em;text-decoration-skip-ink:none}
.accent-yellow{--underline-color:var(--underline-yellow)}
.accent-mint{--underline-color:var(--underline-mint)}
.accent-lilac{--underline-color:var(--underline-lilac)}

/* Navigation and first screen */
.site-header{position:sticky;top:0;z-index:10;background:var(--paper);border-bottom:1px solid var(--line)}
.header-inner{min-height:88px;display:flex;align-items:center;gap:24px}
.brand{display:block;text-decoration:none;flex-shrink:0}
.brand-logo{display:block;width:248px;height:auto;max-width:100%}
.brand strong{display:block;font-size:18px;line-height:1.3;letter-spacing:-.025em}
.brand span{display:block;color:var(--muted);font-size:13px;line-height:1.4;margin-top:2px}
.navigation{display:flex;align-items:center;justify-content:flex-end;gap:22px;margin-left:auto}
.navigation a{font-size:14px;text-decoration:none}
.navigation a:hover{text-decoration:underline}
.header-diagnostic{margin-left:auto;white-space:nowrap}
.mobile-navigation{display:none;position:relative}
.mobile-navigation summary{list-style:none;border:1px solid var(--line);border-radius:8px;padding:12px 16px;min-height:48px;display:flex;align-items:center;font-size:15px;cursor:pointer}
.mobile-navigation summary::-webkit-details-marker{display:none}
.mobile-navigation[open] summary{background:var(--section)}
.mobile-navigation nav{position:absolute;right:0;top:calc(100% + 12px);width:260px;padding:12px;border:1px solid var(--line);border-radius:12px;background:var(--paper);box-shadow:var(--shadow-image)}
.mobile-navigation nav a{display:block;padding:12px;font-size:15px;text-decoration:none;border-radius:6px}
.mobile-navigation nav a:hover{background:var(--section)}
.hero{padding:72px 0 88px;background:var(--paper)}
.hero-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:64px;align-items:center}
.hero-copy{min-width:0}
.hero-copy .lead{font-size:20px;line-height:1.55;color:var(--muted);margin:24px 0 32px;max-width:570px}
.hero-portrait{position:relative;padding:0 16px 20px 0}
.hero-portrait img{width:100%;aspect-ratio:4/4.8;object-fit:cover;object-position:center 35%;border-radius:var(--radius-image);box-shadow:var(--shadow-image)}
.hero-portrait figcaption{position:absolute;bottom:0;right:0;background:var(--paper);border:1px solid var(--line);padding:15px 22px;border-radius:12px;box-shadow:0 6px 24px rgb(28 28 30 / .06);font-size:15px;font-weight:600}

/* Results */
.case-cards-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
.case-card{padding:32px;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-card);min-width:0}
.case-company{font-size:24px}
.case-niche{font-size:16px;line-height:1.6;color:var(--muted);min-height:52px;margin-top:8px}
.case-tenure{font-size:16px;font-weight:600;margin-top:24px}
.case-tenure span{display:block;font-size:14px;color:var(--muted);font-weight:400;margin-top:4px}
.case-transition{container-type:inline-size;display:grid;grid-template-columns:minmax(0,1fr) 28px minmax(0,1fr);gap:12px;align-items:center;margin:24px 0}
.case-point{padding:20px 16px;min-width:0}
.case-point-b{background:var(--mint);border-radius:12px}
.case-point-label,.case-unit{font-size:14px;color:var(--muted);line-height:1.45}
.case-value{font-size:clamp(30px,12cqw,44px);font-weight:700;line-height:1.15;letter-spacing:-.015em;margin-top:16px;font-variant-numeric:tabular-nums;white-space:nowrap}
.case-unit{margin-top:8px}
.case-point-b .case-value{color:var(--green)}
.case-arrow{font-size:28px;text-align:center;color:var(--muted)}
.case-summary{border-top:1px solid var(--line);padding-top:24px}
.case-summary strong{display:block;font-size:26px;line-height:1.3;letter-spacing:-.015em}
.case-summary span{display:block;color:var(--muted);font-size:14px;margin-top:6px}
.case-actions{margin-top:28px}
.case-actions h4{margin-bottom:12px;font-size:17px}
.case-actions ul{font-size:16px;color:var(--muted)}
.case-mql-note{font-size:14px;color:var(--muted);margin-top:20px}

/* Three situations converge into one route */
.sv-pains{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.sv-pain{background:var(--section);border:1px solid var(--line);border-radius:var(--radius-card);padding:28px;min-width:0}
.sv-panel h3{font-size:24px;line-height:1.3}
.sv-panel p{color:var(--muted);font-size:17px;line-height:1.6;margin-top:16px;max-width:72ch}
.sv-merge{display:block;width:100%;height:84px;fill:none;stroke:#a6b5ad;stroke-width:1.5}
.sv-work,.sv-result{max-width:920px;margin-inline:auto;padding:32px 40px;border-radius:var(--radius-card)}
.sv-work{border:1px solid var(--line);background:var(--paper)}
.sv-down{text-align:center;font-size:32px;line-height:1;padding:16px;color:#6c867a}
.sv-result{background:var(--mint);border:1px solid #d7eade}
.sv-result h3{color:var(--green)}
.sv-objection{display:grid;grid-template-columns:.9fr 1.3fr;gap:56px;margin-top:56px;padding-top:48px;border-top:1px solid var(--line)}
.sv-test-highlight{padding:24px;border:1px solid #e7d9b4;border-radius:12px;background:#fffcf3}
.section-cta{display:flex;justify-content:space-between;align-items:center;gap:40px;margin-top:48px;padding-top:32px;border-top:1px solid var(--line)}
.section-cta p{color:var(--muted);font-size:18px;line-height:1.6;max-width:68ch;margin:0}
.section-cta .button{flex-shrink:0}

/* The three-step plan */
#plan h2{max-width:900px}
.plan-route{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;list-style:none;padding:0;margin:40px 0 28px}
.plan-route li{position:relative;min-width:0;margin:0;background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-card);padding:28px}
.plan-route li:not(:last-child)::after{content:'→';position:absolute;top:35px;right:-28px;width:24px;text-align:center;color:var(--muted);font-size:24px}
.plan-number{display:grid;place-items:center;width:40px;height:40px;margin-bottom:24px;background:var(--yellow-soft);border-radius:12px;font-size:17px;font-weight:600}
.plan-route li:nth-child(2) .plan-number{background:var(--mint)}
.plan-route li:nth-child(3) .plan-number{background:var(--lilac)}
.plan-route h3{font-size:22px;margin-bottom:16px}
.plan-route p{font-size:16px;line-height:1.6;color:var(--muted)}
.plan-outcome{padding:32px 40px;background:var(--mint);border:1px solid #d7eade;border-radius:var(--radius-card)}
.plan-outcome h3{color:var(--green)}
.plan-outcome p{color:var(--muted);max-width:80ch;margin-top:16px}

/* Research, ads, landing pages, CRM and reporting */
#bundle h2{max-width:950px}
.bundle-artifacts{margin-top:48px;border-top:1px solid var(--line)}
.artifact-row{display:grid;grid-template-columns:1fr 1.15fr;gap:64px;align-items:center;padding:56px 0;border-bottom:1px solid var(--line)}
.artifact-copy{min-width:0}
.artifact-copy h3{max-width:520px}
.artifact-copy p{font-size:18px;color:var(--muted);line-height:1.6;margin-top:20px;max-width:65ch}
.artifact-copy p.artifact-value{color:var(--ink)}
.artifact-previews{display:flex;gap:16px;align-items:center;justify-content:center;min-width:0}
.artifact-placeholder{width:100%;aspect-ratio:1.5;display:flex;align-items:center;justify-content:center;text-align:center;background:var(--section);border:1px dashed #cbd1d5;border-radius:16px;padding:24px;font-size:15px;line-height:1.5;color:var(--muted)}
.research-previews{position:relative;display:block;height:auto;aspect-ratio:1.2;isolation:isolate}
.research-previews .artifact-placeholder{position:absolute;top:36px;width:58%;aspect-ratio:.9;border-style:solid;box-shadow:0 10px 30px rgb(28 28 30 / .06)}
.research-previews .artifact-placeholder:nth-child(1){left:0;transform:rotate(-5deg);background:#fff8e7}
.research-previews .artifact-placeholder:nth-child(2){left:21%;top:12px;transform:rotate(-1deg);background:#edf6f2;z-index:1}
.research-previews .artifact-placeholder:nth-child(3){right:0;top:54px;transform:rotate(5deg);background:#f4f0fa;z-index:2}
.double-previews .artifact-placeholder{aspect-ratio:.8}
.artifact-previews figure{margin:0;min-width:0;width:100%}
.artifact-image{display:block;padding:0;border:0;border-radius:12px;background:transparent;width:100%;cursor:default}
.artifact-image img{width:100%;border:1px solid var(--line);border-radius:12px;box-shadow:var(--shadow-image)}
.artifact-image picture{display:block}
.artifact-previews.examples{position:relative;display:block;height:400px;isolation:isolate}
.examples figure{position:absolute;width:76%;transition:transform .18s}
.examples figure:first-child{left:0;top:12px;transform:rotate(-4deg)}
.examples figure+figure{right:0;top:134px;transform:rotate(4deg);z-index:1}
.examples figure:hover,.examples figure:focus-within{z-index:2;transform:translateY(-8px) rotate(0)}
.artifact-previews.sample-fan{position:relative;display:block;aspect-ratio:1.08;height:auto;isolation:isolate}
.sample-fan figure{position:absolute;width:76%;transition:transform .18s;left:0;top:8px;transform:rotate(-5deg);z-index:0}
.sample-fan figure:nth-child(2){left:12%;top:78px;transform:rotate(-1deg);z-index:1}
.sample-fan figure:nth-child(3){left:auto;right:0;top:148px;transform:rotate(5deg);z-index:2}
.sample-fan figure:hover,.sample-fan figure:focus-within{z-index:4;transform:translateY(-8px) rotate(0)}
.artifact-previews.ad-previews{aspect-ratio:1.04}
.ad-previews figure{width:66%}
.ad-previews figure:nth-child(2){left:17%;top:64px}
.ad-previews figure:nth-child(3){top:128px}
.system-figure .artifact-image img{border:0}
.analytics-preview .artifact-image{border-radius:16px}
.bundle-setup{font-size:16px;color:var(--muted);margin-top:24px}

/* Project criteria and questions */
#pricing{background:var(--section)}
.project-fit-grid{display:grid;grid-template-columns:1fr 1.15fr;gap:64px;margin-top:40px;align-items:center}
.project-criteria{padding:32px;border:1px solid var(--line);border-radius:var(--radius-card);background:var(--paper)}
.project-criteria p{font-size:18px;color:var(--muted);margin:0 0 16px;max-width:30ch}
.project-criteria strong{display:block;font-size:36px;line-height:1.2;letter-spacing:-.015em;font-weight:600}
.project-criteria strong+p{margin-top:32px}
.project-criteria strong span{display:block;font-size:16px;line-height:1.6;font-weight:400;margin-top:8px}
.project-approach p{font-size:18px;color:var(--muted)}
.project-approach p.project-condition{font-size:24px;line-height:1.35;font-weight:600;color:var(--ink);margin-bottom:24px}
.about-grid{display:grid;grid-template-columns:1fr 1.15fr;gap:0 64px;align-items:start}
.about-grid .section-cta{grid-column:1/-1}
.faq details{border-bottom:1px solid var(--line)}
.faq details:first-of-type{border-top:1px solid var(--line)}
.faq summary{position:relative;list-style:none;font-size:19px;font-weight:600;line-height:1.4;cursor:pointer;padding:24px 40px 24px 0}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'+';position:absolute;right:0;top:24px;font-size:24px;line-height:1.1;font-weight:400;color:var(--muted)}
.faq details[open] summary::after{content:'−'}
.faq details p{color:var(--muted);font-size:17px;line-height:1.6;margin:0 0 20px;padding-right:16px}
.about-more-link{display:inline-block;margin-top:28px;font-size:16px}
.closing{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;padding:48px;background:var(--section);border:1px solid var(--line);border-radius:var(--radius-card)}
.closing-offer p{color:var(--muted);font-size:18px;margin-bottom:24px}
body:has(>.footer){min-height:100vh;min-height:100svh;display:flex;flex-direction:column}
body:has(>.footer)>header,body:has(>.footer)>main{flex-shrink:0}
.footer{margin-top:auto;border-top:1px solid var(--line);padding:32px 0;background:var(--paper);color:var(--muted);font-size:14px}
.footer-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.footer a{display:inline-flex;align-items:center;min-height:44px}

@media(min-width:1600px){.hero{padding-block:96px}}
@media(max-width:1180px){
 .navigation{display:none}.mobile-navigation{display:block}.header-diagnostic{margin-left:auto}
}
@media(max-width:1000px){
 .hero-grid{gap:32px}.hero{padding-block:56px}
 .case-card{padding:24px}.case-transition{gap:4px}.case-point{padding:18px 12px}
 .sv-pains{gap:16px}.sv-pain{padding:24px}.sv-panel h3{font-size:22px}
 .plan-route{gap:24px}.plan-route li{padding:24px}.plan-route li:not(:last-child)::after{right:-24px}
 .artifact-row,.project-fit-grid,.about-grid{gap:32px}.artifact-previews.examples{height:340px}
}
@media(max-width:800px){
 .hero-grid,.artifact-row{grid-template-columns:1fr}
 .hero-portrait{width:min(430px,100%);margin:24px auto 0}
 .hero-copy h1{max-width:680px}
 .hero{padding-bottom:64px}
 .sv-objection{gap:32px}
 .artifact-copy h3,.artifact-copy p{max-width:65ch}
 .artifact-previews{width:min(600px,100%);margin-inline:auto}
 .artifact-previews.examples{height:420px}
 
 .closing{grid-template-columns:1fr;gap:24px;padding:32px}
 .section-cta{align-items:flex-start;flex-direction:column;gap:24px}
}
@media(max-width:700px){
 html{scroll-padding-top:160px}
 body{font-size:16px}.container{width:calc(100% - 40px)}.section{padding:64px 0}
 .header-inner{display:grid;grid-template-columns:1fr auto;gap:12px;padding-block:12px;min-height:0}
 .brand strong{font-size:16px}.brand span{font-size:12px}
 .brand-logo{width:206px}
 .header-diagnostic{grid-column:1/-1;grid-row:2;margin:0;width:100%;padding:12px 16px}
 .mobile-navigation{grid-column:2;grid-row:1}.mobile-navigation summary{font-size:14px;min-height:44px;padding:10px 14px}
 .hero{padding-top:40px}.hero-copy .lead{font-size:18px}
 .section-heading{margin-bottom:28px}
 .case-cards-grid{grid-template-columns:1fr;gap:20px}.case-card{padding:24px 20px}
 .case-niche{min-height:0}.case-value{font-size:clamp(30px,12cqw,40px)}.case-point{padding-inline:8px}.case-point-label,.case-unit{font-size:13px}.case-transition{grid-template-columns:minmax(0,1fr) 24px minmax(0,1fr);gap:6px}
 .case-summary strong{font-size:24px}
 .sv-pains{grid-template-columns:1fr;gap:16px}.sv-pain{padding:24px}
 .sv-panel p{font-size:16px}.sv-merge{height:56px}
 .sv-work,.sv-result{padding:24px}.sv-panel h3{font-size:22px}
 .sv-objection{grid-template-columns:1fr;gap:32px;margin-top:40px;padding-top:32px}
 .sv-test-highlight{padding:20px}.section-cta{margin-top:32px;padding-top:24px}.section-cta p{font-size:16px}
 .plan-route{grid-template-columns:1fr;gap:32px;margin-top:28px}
 .plan-route li:not(:last-child)::after{content:'↓';top:auto;bottom:-28px;right:calc(50% - 12px)}
 .plan-number{margin-bottom:20px}.plan-outcome{padding:24px}
 .bundle-artifacts{margin-top:32px}.artifact-row{padding:40px 0;gap:28px}
 .artifact-copy p{font-size:16px}.artifact-placeholder{font-size:14px;padding:16px}
 .artifact-previews.examples{height:300px}.examples figure{width:78%}.examples figure+figure{top:104px}
 .research-previews .artifact-placeholder{font-size:13px;padding:12px;aspect-ratio:1}
 .research-previews .artifact-placeholder:nth-child(1){top:24px}.research-previews .artifact-placeholder:nth-child(2){top:0}.research-previews .artifact-placeholder:nth-child(3){top:44px}
 .artifact-previews.sample-fan{display:flex;flex-direction:column;gap:20px;aspect-ratio:auto;padding:8px 0}
 .sample-fan figure,.sample-fan figure:nth-child(2),.sample-fan figure:nth-child(3){position:relative;inset:auto;width:100%;transform:none}
 .sample-fan figure:hover,.sample-fan figure:focus-within{transform:none}
 .project-fit-grid,.about-grid{grid-template-columns:1fr;gap:28px}.project-fit-grid{margin-top:28px}
 .project-criteria{padding:24px}.project-criteria p{font-size:16px}.project-criteria strong{font-size:32px}
 .project-approach p{font-size:16px}.project-approach p.project-condition{font-size:22px}
 .faq summary{font-size:18px;padding-block:22px}.faq details p{font-size:16px}.about-grid .section-cta{margin-top:4px}
 .closing{padding:28px 24px}.closing-offer p{font-size:16px}.closing .button{width:100%}
 .footer-inner{gap:12px}
}
@media(max-width:380px){.brand-logo{width:168px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important}}